Listed below you will find a discussion on modern media trends and technologies.
Over the past couple of years, as society has come to be reliant on smartphones, technology has become the centre of attention for many regions of industry. The increase of mobile phones has fundamentally improved the media industry, resulting in new developments in the way media is developed, distributed and consumed. Before the period of digitalisation, media has been traditionally consumed in standardised website formats such as newspaper publications and television or radio broadcasts. Nevertheless, more recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most particularly within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the smart device period has in truth, pushed the media industry to transform its business models and strategies, disrupting standard outlets and avenues for media access and intake, with a series of new and groundbreaking digital media examples.
Typically, the media industry is known for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in modern-day society, the progress of smart devices has led to a couple of major shifts in the way media is shared and delivered. Among the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made mobile phones into the most available digital media devices on the market. With the capability to deliver video, text and audio material, smartphones are the ideal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continually dealing with reformatting their content to prioritise smartphone availability. At the moment, trends which are popular on social media are particularly prominent for media companies to follow. Specifically, short form video and worldwide television are getting traction for providing appealing and accessible material for audiences worldwide.
In addition to the distribution and production of digital content, media consumption habits are also being greatly influenced by technological developments. The portability of mobile phones has moved the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were planned by executives and run on a strict schedule. Instead, nowadays, consumers can enjoy, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has led to an increase in content production as customers are quickly finishing shows and continuously looking for new things to view.